Under stress (or even when life is going along pretty well) people tend to say one thing while their behaviour suggests something entirely different. Needless to say, this spells disaster for the field of marketing research, which relies on consumers being accurate and honest. But 85% of the time our brain is on autopilot. It’s not that we mean to lie – it’s just that our unconscious minds are a lot better at interpreting our behaviour (including what we buy) than our conscious minds are.
“Buyology. Truth and Lies about What We Buy”
Vezi încă o mențiune despre aceasta carte și în articolul lui Răzvan Soare.